My coaching service is temporarily paused.
Hey there! My coaching service is temporarily paused. If you have a quick question for me, please feel free to message me at aona.ux@gmail.com.

MY COACHING PHILOSOPHY
The old saying goes, no two leaves are alike. So does being a UX researcher. Over the years I have met and worked with dozens of talented UX researchers who came from various cultural, educational and professional background. I myself transitioned to UX research with a Bachelor's degree in Performance Art and a Master's degree in Public Relations, and have done research in disparate industries such as utilities, air transportation, SaaS, travel and hospitality, etc. I truly appreciate the versatility of this career path - it welcomes and embraces the uniqueness your past experience can bring.
This also shaped my belief of "no cookie-cutter curriculum" in UX research coaching - I always personalize career growth plans and interview preparation strategies for each one of my students, especially those who came from a non-HCI background. I specialize in helping my students find transferable skills from their previous experience to build upon. We shall aim to amplify our past, not throw away.
I'm passionate about helping you succeed! Questions? Email me or book a small group chat with me using the link above. Thank you for your trust!